2025 | Professional

MUSE Design Awards Silver Winner

Fashion Victims

Entrant Company

mados namai leKeckas / KK

Category

Fashion Design - Uniforms & Costumes

Client's Name

Country / Region

Lithuania

This is about me and you, about our choices and their consequences. The battlefield is a metaphor not only for physical but also for internal wounds left by the modern fashion industry: excessive consumption, environmental pollution, and exploitation. The modern suit, inspired by national identity expressed through subtle design solutions, becomes not only an outfit but a social statement—it embodies the system itself, power, political games, but also resistance. In the context of fashion, it represents one of the most long-lasting garments, closely aligned with the philosophy of slow fashion, transcending any fleeting trends with its visual impact.

Fashion is becoming another battlefield where each consumer decides whether to survive with a short-term cheap trend and the illusion of beauty or a style that has lasting value and cherishes traditions.

Credits

Style/Fashion
Kestutis Lekeckas
Photographer
Migle Golubickaite
Hair style
Kristina Gorodeckiene
Make up
Aura A
Retouch
Marija Unkind
Assistant
Alina Kusaite
Model / MboysAgency
Robertas Lelys
Model / MboysAgency
Kajus Puronas
Model / MboysAgency
Egidijus Janukonis
Model / MboysAgency
Justas Djakonovas
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