2025 | Professional

MUSE Design Awards Gold Winner

Guizhou Moutai Liquor - Entering Japan

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

PRODUCE OF KWEICHOW MOUTAI CO.,LTD.

Country / Region

China

This product is part of the Chinese Guizhou Moutai liquor entering Japan version, serving as a bridge to continue telling the compelling story of cultural exchanges between China and Japan. During the Tang Dynasty, a renowned Japanese poet composed a famous poem celebrating the beautiful bond between China and Japan, which forms the cultural background for designing this product—a symbol of the friendly ties between the two nations. The design incorporates Japanese cherry blossoms and Chinese Baoxianghua motifs from the Tang Dynasty, blending and harmonizing these elements to express China's philosophy of embracing harmony in diversity.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Designer
Maoxiang Pan
Design Executive
Yuan Jin
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