2020 | Professional

MUSE Design Awards Gold Winner

The Fabric Of Life

Entrant Company

Hueman Form

Category

Conceptual Design - Interaction

Client's Name

Country / Region

Saudi Arabia

Introducing an interactive experience fueled by the energy of colors and the psychology behind it. Our installation allows you to immerse yourself both physically and emotionally. Tapping you into a more playful mindset while reflecting on the collection of moments that truly make you happy.

As humans we are all cut from different cloths that come together to celebrate our colorful backgrounds and unique experiences. As a community this is our everlasting weave of threads that make up the fabric of our life.

Each thread is a visualization of a moment or memory in our lives that we have attached a certain color to. The accumulation of these threads is ultimately what leads us to appreciate the good in our weave of moments.

As these moments hang before us we come to realize happiness is not a destination, but a mindful journey that we each encounter differently.

Enjoy each hanging moment for we are merely Humans in different Hues.

Hueman Form's goal was to create and interactive experience celebrating the concept of happiness while allowing the public to reflect on their own journeys of happiness. The idea was inspired by the psychology of color and memories, and how people tend to associate different colors with different memories. In our installation we created a rainbow of hanging colored threads and enhanced each color with its corresponding lighting hue, to create an intensified experience, overwhelming the user; to trigger the memory/moment attached to that specific color. Once the user walks through the journey of colors, they come out feeling that a certain color stood out to them. The second stage of the experience was to reflect on which color affected the user and why, which we then added to our data collection station. This experiential installation allowed for a fun picture-worthy experience while encouraging the user to reflect on their happy moments and the colors associated with them. 

Credits

Interior Design Director
Alanoud Nasr Al-Sahhaf
Senior Graphic Designer
Lujayn Abushal
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