2025 | Professional

MUSE Design Awards Gold Winner

Empereus Brand ChenPi(Dried Tangerine Peel) Packaging Design

Entrant Company

Yensu Cultural Creativity Beijing Inc.

Category

Packaging Design - Health & Wellness

Client's Name

TRT Health

Country / Region

China

Centered on the concept of "Rites of Heaven and Earth," this collector-grade Chenpi (tangerine peel) packaging integrates cultural profundity and premium quality, fulfilling demands for scarcity, ritualistic experience, and collectible value.
Design Innovation Highlights:
1. Cultural Narrative & Form Reconstruction
The bottle’s geometry reinterprets traditional Chinese ritual vessels (jade bi and cong) through a modern lens, merging the philosophical duality of "heaven’s roundness" and "earth’s squareness" into a fluid, sculptural form. Curves abstractly echo the flying eaves of Xinhui’s Lingyun Tower, embedding regional identity into the vessel’s silhouette—a fusion of cosmic reverence and ancestral craftsmanship.
2. Material-Function Synergy
A high-transparency acrylic body (oxygen permeability <0.05 cm³/m²·24h) reveals the tangerine peel’s aging texture while sealing in aromatic compounds. Ergonomic dimensions, derived from Asian hand anthropometrics, ensure a secure grip—a balance of aesthetic purity and functional precision. 3. Temporal Layering via Material Language Gold-embossed labels mimic collectible banknote textures, their micro-relief patterns (hot-stamped without adhesive) evolving tactilely as the product ages—a visual metaphor for the "3-year medicinal, 5-year culinary, 10-year treasure" maturation process. The outer box’s "ancient banyan green" hue (Xinhui’s civic tree) contrasts with carbon-fiber-inspired embossing, merging organic authenticity with futuristic minimalism. Market Relevance: In an era of experiential luxury, this design transcends conventional herbal packaging by: Cultural Capital: Leveraging Xinhui’s UNESCO-recognized tangerine peel heritage through site-specific motifs, appealing to global collectors seeking "cultural provenance." Ritualization: The act of opening becomes a performative gesture—retracting the lid reveals a hidden compartment for aged peel, evoking ancestral offering ceremonies. Sustainable Opulence: Recyclable composite materials replace leather, aligning with HNWIs’ demand for ethical luxury without compromising tactile richness. Core Technologies: 1.Aroma Locking & Moisture-Proof System Food-grade acrylic inner layer with nitrogen flushing (<0.05 cm³/m²·24h oxygen permeability) and ±3% humidity control preserves volatile compounds for decades. 2.Micro-Relief Label Technology Fine printing and localized hot-stamping create durable 3D patterns, enhancing tactile engagement while preventing peeling. Composite Material Outer Box 3.Recyclable carbon-fiber-embossed board replaces leather, merging durability with eco-conscious luxury. This design reimagines heritage as a dynamic interface between past and future—where ritual, material science, and sensory experience converge.

Credits

Creative Guidance
Shuihua LU
Creative Director
Zhiguojun PANG
Executive Design/Illustration
Haifeng JIAO
Project Manager
Yue GAO
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