AROUSE & INTOXICATE

For XOMD™, packaging was never just a container. It’s the first expression of attraction for our audience. The beginning of the story. And it doesn’t just hold the product. It holds the key to real confidence.
The branding and package design was created for the world's first Moodceutical™ by Geletka+ in close collaboration with XOMD founders Dr. Sabrina Fabi and Dr. Steven Dayan - two of the most respected names in aesthetics and the most published doctors in the world on the science of attraction. Their influence shows up everywhere, from the structure to the symbolism. This wasn’t about looking trendy or checking boxes. It was about showing people what confidence feels like in physical form.
Geletka+ conducted user research by inviting women to explore different packaging types. They began with silent observation to see what drew attention, followed by discussions on what felt luxurious and why. The feedback informed key design decisions for XOMD.
The matte black and soft cream color palette plays with contrast just like the brand does. And that contrast? It’s power and softness. Every element, down to the shape of the X for the serum and the O for the moisturizer—reinforces the brand’s core tension: the push and pull of attraction. The packaging was designed with careful intention to deliver a multisensory experience. The soft-touch finish was chosen to evoke a sense of intimacy, aligning with the emotional impact of the product. The duality in the box design is expressed through the contrast of this tactile softness with striking UV accents.
Even the logo is doing work. The hard lines of the X and the curves of the O weren’t just aesthetic choices. They were about embodying duality. Feminine meets masculine. Bold meets inviting. Our goal. Make the product an expression of the brand.
And there’s a surprise pattern inside the box too. That’s oxytocin up close. Representing XOMD's commitment to real science.
The end result is packaging that’s both confident and intimate. Designed to be picked up, held, used and even left out on the nightstand while you have the night of your life.