2025 | Professional

MUSE Design Awards Gold Winner

CAACBB麦角硫因包装设计

Entrant Company

成都瞳创广告有限公司

Category

Packaging Design - Health & Wellness

Client's Name

CAACBB

Country / Region

China

CAACBB麦角硫因抗氧化产品包装设计说明
■ 设计核心:科技有机主义,将尖端生物科技与自然能量美学相结合,通过"Neo Luxe"新奢风格打造差异化的产品视觉效果。设计紧扣麦角硫因作为天然抗氧化剂的双重特性——实验室级的精准效能与源于自然的生命能量,构建理性与前卫并存的视觉体系。
■ 设计理念:简约与高贵的完美融合,紫色不仅象征着奢华与品质,更传递出一种健康与活力的能量感。简约的线条与几何元素,让包装整体显得干净利落,同时又不失高级感。与其他品牌产品形成明显差异化区隔,让品牌更好的凸显。
■ 市场验证:上市前经眼动仪测试,新版包装视觉驻留时间提升47%,90%测试者通过包装即正确关联"科技护肤"品牌定位。线上开箱视频数据显示,紫色色彩分割设计令产品在短视频中的辨识度提升82%,成为Z世代消费者的自发传播热点。

Credits

tocreate brand
wenlei
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