2025 |

MUSE Design Awards Gold Winner

Dragonboat Festival Impression

Entrant Company

Xi'an Yiwen Brand Design Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

Designed for the Dragon Boat Festival, “Dragonboat Festival Impression” by Xi’an Restaurant features a packaging solution that combines simplicity and function. A hollow paper sleeve holds three main boxes in place, which streamlines the presentation and eliminates redundant materials. The graphics draw from modern art styles such as montage and pop art to reinterpret classic Dragon Boat Festival motifs, creating a sense of lightness while honoring cultural depth. It not only strengthens emotional connections between people during the act of gifting, but also helps pass down cultural traditions.

Credits

Xi'an Yiwen Brand Design Co., Ltd
Wei Jiang
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