2025 |

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This Shaan Pastry Guifei Su gift box, designed with the softness and elegance of an imperial consort in mind, is tailored for tourists seeking authentic local treats. The box uses a separate sleeve and base structure, where soft pink tones meet rose gold foil stamping for flexible branding. Its unlaminated paper material enhances sustainability while reducing costs and improving production efficiency. Shaan Pastry Guifei Su is a traditional snack from Xi’an, once crafted by royal chefs for the beloved Consort Yang of Emperor Xuanzong during the Tang Dynasty. Loved by the concubine, the pastry eventually earned the name “Guifei Su.”
Credits
Entrant Company
ANTA(CHINA) Co.,LTD
Category
Product Design - Textiles / Floor Coverings
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Eleftheria Deko & Associates Lighting Design
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Lighting Design - Architectural Lighting
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Shenzhen Tigerpan Design Co., Ltd.
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Packaging Design - Wine, Beer & Liquor
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Tree House Design
Category
Furniture Design - Commercial