2025 |

MUSE Design Awards Gold Winner

Shaan Pastry Guifei Su

Entrant Company

Xi'an Yiwen Brand Design Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

This Shaan Pastry Guifei Su gift box, designed with the softness and elegance of an imperial consort in mind, is tailored for tourists seeking authentic local treats. The box uses a separate sleeve and base structure, where soft pink tones meet rose gold foil stamping for flexible branding. Its unlaminated paper material enhances sustainability while reducing costs and improving production efficiency. Shaan Pastry Guifei Su is a traditional snack from Xi’an, once crafted by royal chefs for the beloved Consort Yang of Emperor Xuanzong during the Tang Dynasty. Loved by the concubine, the pastry eventually earned the name “Guifei Su.”

Credits

Xi'an Yiwen Brand Design Co., Ltd
Wei Jiang
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