2025 | Professional

MUSE Design Awards Silver Winner

Li Bai Greenbean Pastry

Entrant

Xi'an Yiwen Brand Design Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

The Li Bai Greenbean Pastry collection is presented in three package sizes. This delicately sweet pastry boasts a plump form and a fresh aroma, its white appearance likened to moonlight. The packaging employs predominantly natural and light-colored paper to convey the image of the “Poet Immortal in White,” reinforcing the concept: “The Exiled Immortal of Chang’an’s Poetry, the White Moonlight of Greenbean Pastry.” A custom illustration on the packaging traces Li Bai’s life through significant themes and poems, creating a visual summary of his journey.

Credits

Xi'an Yiwen Brand Design Co., Ltd
Wei Jiang
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