2025 | Professional

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The HMI system, themed “intelligent cube, seamless interaction”, integrates the adaptive reconfiguration and transformation of a Rubik’s Cube with users’ dynamic needs of intelligent vehicle cockpits—reshaping the way users interact with digital interfaces.
Using the Rubik’s Cube as both design language and intelligent core, the interface architecture is constructed with clear layers and rigorous logic. The Cube serves not only as a visual element but also as a tangible embodiment of system intelligence. Its adaptive reconfiguration and transformation make the interface flexible, dynamic, and intuitive—responding to user needs with an almost lifelike intelligence and precision. Centered on user experience, the system adopts a seamless, full-scenario design approach—integrating 3D visual elements with gesture-sensing controls and dynamic scene transitions to deliver a smooth, dynamic, and immersive interaction. Animated dynamic graphic design breaks away from the cold, command-driven conventions of traditional human-machine interaction and breathes life into the digital interface and infuses technology with a human touch. The HMI system leverages a digital twin engine to dynamically adapt cockpit interface content in real time based on actual environmental data, making the cockpit a seamless extension of the surrounding environment. Considering different usage habits of global users, clear, universal graphic symbols and multilingual support help bridge cultural gaps, making the interface accessible and intuitive for users across diverse backgrounds.
From a design aesthetic perspective, the product takes inspiration from the geometric facets of a Rubik’s Cube, blending sharp straight lines with flowing curves to create a visual form that balances technological sophistication with spatial order. Every element is meticulously proportioned and spatially arranged to achieve a harmonious golden ratio. Meanwhile, dynamic interplay of light and shadow simulates that of the physical world, transforming the interface into a refined work of digital art.
Credits
Entrant Company
HZS Design Holding Company Limited
Category
Architectural Design - Public Spaces
Entrant Company
Xi'an Yiwen Brand Design Co., Ltd
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Packaging Design - Rebrand
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VTT
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Product Design - Personal Care
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JIANGSU SEROVA OPTICAL GLASSES CO.,LTD
Category
Fashion Design - Eyewear