2025 | Professional

MUSE Design Awards Silver Winner

Delight Tea/Tai Chi Tea Bag Gift Set

Entrant Company

ELLO STORE

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

ELLO STORE

Country / Region

Taiwan

Delight Tea of Taiwan four major oolong tea varieties are made with century-old processing methods. Since the tea leaves are picked from vivid wild tea gardens, we introduce insects, birds, and animals at the tea party as the theme of illustration, to deliver the image of interaction between ecological nature and Taiwanese tea culture. The picture is interesting and narrative, echoing Delight Tea’s brand spirit of environmental well-being.

The material of the tea bag is organic cotton cloth for environmental sustainability.The Tai Chi posture, symbolizing the harmonious movement between human being and nature, give us an inspiration to design a tea bag in a shape similar to a doll playing Tai Chi. “Tai Chi Tea Bag” tea brand carries on Taiwan’s profound tea culture through narrative image and material innovation.

The design transforms tea drinking culture from a daily routine into a slow journey among the land, nature, and man, and thus derived its name of “Tai Chi Tea Bag”.

Credits

ELLO STORE
Lu, To-Liang
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