2025 | Professional

MUSE Design Awards Silver Winner

RED DESIGN

Entrant Company

Mengniu Guanyi Yogurt Zao 8 Tonton

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

N/A

Country / Region

China

Guanyi “Zao 8 Tonton” Fruit-and-Veg Probiotic Yogurt
Redefining the Aesthetic Standard of the Morning Ritual
As the probiotic authority, Guanyi distills gold-medal quality into a new paradigm of dawn nutrition—turning every sip into a porta-ble “sunlit gallery.”
• Synesthetic Freshness
A mint-green curved label and five vivid fruits—green apple, kiwi and more—mimic sunlight streaming through an orchard, translat-ing color into morning freshness.
• Ergonomic Narrative
A 30° tilt-optimized grip marries 11 g of protein and a triple-vitamin complex with an artful drinking experience, letting science and sensation flow as one.
• Painterly Craft
Delicate oil-painting strokes render each ingredient’s appetizing allure, transforming hard-core nutritional credentials into visible morning vitality.
Every lift and sip becomes a sparkling infusion of light, a feather-light empowerment of the dawn hours.

Credits

RED DESIGN
Zhang Yuhong, Liu Fangran, Cao Yue, Xu Jiali, Lü You
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