BigHi

BigHi Laundry Detergent Series Packaging Design
"BigHi" reimagines everyday cleaning products through a bold design lens, challenging the conventional aesthetics of household essentials. By infusing emotional warmth, visual dynamism, and distinctive brand personality into a mundane daily item, this packaging series transforms the act of laundry into a poetic and sensory experience.
Centered around the concept of "poetry in cleanliness," the design harmonizes minimalist silhouettes with vibrant, high-saturation colors. The bottle’s sleek, ergonomic form ensures both visual cohesion on the shelf and comfort in hand. Each variant features a distinct base color—dreamy purple, soft pink, serene blue, lively green, or timeless black and white—enhanced by subtle gradients and delicate, hand-drawn illustrations. These graphic elements draw inspiration from natural motifs and urban life: blooming petals, flowing breezes, moonlight at midnight, morning dewdrops—elevating the functional act of washing into a quiet dialogue with nature, emotion, and memory.
The "BigHi" logo is rendered in a soft, rounded sans-serif typeface, centrally positioned to convey friendliness, openness, and approachability. Labels are crafted from eco-friendly matte material, offering a tactile, velvety finish that contrasts elegantly with the glossy bottle surface. This thoughtful material pairing enhances perceived quality while aligning with sustainable design principles.
Product names such as "Waiting for Love," "Midnight Bloom," and "Sweet Candy Love" add narrative depth, turning each bottle into more than a container—an emotional vessel that connects users to personal stories and moods.
Through expressive color palettes, evocative graphics, and intentional material choices, BigHi redefines the visual language of laundry care. It champions a philosophy of finding beauty in the ordinary: every wash becomes a quiet ritual, a moment of mindfulness, and a celebration of everyday life.