Chill Forever

In the summer of 2025, HEFEI BAOHE MIXC ONE introduced Moonge's first-ever three-dimensional art installation exhibition in China, titled "CHILL FOREVER, " powerfully extending the Chill spirit and artistic vision of "CHILL2025."

This exhibition, inspired by the Maltese dog character created by renowned Korean artist yeye, realised through a close collaboration with Long Hoo. Transforming what once existed only on canvas, this beloved character broke through dimensional boundaries, evolving into an interactive and widely celebrated public art installation.

As a key part of "CHILL2025," the Moonge exhibition vividly embodies the relaxed, joyful, and creatively integrated lifestyle that CHILL represents—further amplifying the campaign’s artistic impact and public engagement.

The story begins with Moonge discovering a message in a bottle, leaping from the world of illustrations into reality, and befriending the people of Hefei. By merging art installations with commercial spaces, the exhibition reflects on the scarcity of relaxation and the emotional comfort provided by pets in contemporary life, resonating deeply with the city of Hefei and sparking meaningful reflection.

We consistently uphold humanistic care and the warmth of art, guided by a core philosophy of pet-friendliness. We support an environment of love and warmth where companionship with pets is cherished, creates emotional comfort zones for families with pets in the bustling urban public space. Meanwhile, the art installation adopts a seaside micro-vacation aesthetic as its dominant scenography, fulfilling urban residents’ shared longing for summer seascapes and moments of escape. In doing so, it realises the goals of CHILL living, CHILL experiences, and CHILL travel.

Through design innovation and refinement, the project has not only enhanced the commercial value of HEFEI BAOHE MIXC ONE but also turned it into a new cultural landmark for the city of Hefei. Its success demonstrates that commercial entities, by embracing artistic expression, emotional connection, and social responsibility, can transcend traditional marketing models and achieve long-term value by growing in harmony with the city.