CERRUTI 1881

The spatial design for CERRUTI 1881 is a century-spanning aesthetic dialogue—transforming the brand’s DNA, born in Biella, Italy, in 1881, into a perceptible contemporary architectural language. Centered on the coexistence of heritage and innovation, Zongkim Design Studio redefines luxury retail by rejecting decorative opulence and infusing the brand’s spirit with modern vitality. The design respects the brand’s history while reconstructing its narrative through a contemporary lens, creating a space that connects past and future.

While honoring CERRUTI’s craftsmanship heritage, the project creates a differentiated, modern experience. A major challenge lay in balancing cool materials such as glass, metal, and concrete with warm tones of wood and carpet. This was resolved through precise material sampling, Mock-up testing, and close collaboration with local construction teams—achieving both cost efficiency and refined craftsmanship. Reflection and light serve as mediators, blending the brand’s language into a multi-brand environment without visual conflict.

Innovation emerges through material interplay and technical precision. Rather than emphasizing ornamental luxury, the design balances tension and warmth, overlaying reflective glass and chrome with the softness of wood to evoke emotional calm. The brand’s signature electric blue acts as a visual anchor, linking heterogeneous elements into a cohesive spatial rhythm. Rigorous testing and adaptive construction ensure that abstract design ideas—such as negative space and depth—become tangible experiences.

The space harmonizes quality, functionality, and sustainability. Durable finishes, locally sourced materials, low-VOC coatings, and efficient LED lighting reflect ecological awareness. Furniture design expresses both practicality and emotion, encouraging visitors to linger and connect.

Ultimately, the design transcends conventional luxury. Through material dialogue, light, and shadow, it conveys a sophisticated and emotionally resonant atmosphere. Without words, the brand’s century-long aesthetic spirit unfolds in the interplay of metal and wood, forming a unique emotional memory that invites every visitor to pause, reflect, and experience the timeless essence of CERRUTI 1881.