2021 | Professional

MUSE Design Awards Silver Winner

ANBONG HOME

Entrant Company

AD ARCHITECTURE

Category

Interior Design - Showroom / Exhibit

Client's Name

Mauro Malfatti.

Country / Region

China

ANBONG HOME is a showroom for Italian paint brand TULLIO, situated within a building materials mall in Shantou, China. It's next to the secondary entrance of the mall. The design of its surrounding stores features many common elements such as signboard, stainless steel, marble and glass, and shows an old-fashioned style and strong commercial atmosphere.

Before the launch of the project, the client was hesitating about renting the site, which is a shop space shared by two tenants. The half space available for the client is at the more inner area, which offers poor visibility. This posed a great challenge to the design - that's why the client wavered over whether to rent the space or not. For the design team, the challenge was to figure out how to break the restrictions of the original space and attract customers.

To tackle with the unfavorable position, the client communicated with the other tenant, who finally gave in and leaved an area, which opens up the view to the inner showroom. The designer adopted pink structures in this area, to produce strong visual effects and attract sight lines of customers.

As conceiving ANBONG HOME, the designers tried to break with conventions and create the unexpected.

Customers enter the mall through the main entrance and walk out via the secondary entrance, which is close to the project site. After they passed through plenty of old-fashioned stores, they will encounter with ANBONG HOME, which is a big surprise. It feels like that someone suddenly meets an endless and exciting prairie after a long journey in the city.

The showroom offers a unique aesthetic, looking like an art gallery. The spatial design highlights the artistry and quality of the space, while also accentuating the close fusion of materials and space.

Credits

AD ARCHITECTURE
Xie Peihe
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