China   |  2021

MUSE Design Awards Platinum Winner

ISDIN New Year suit design

Entrant Company

One More

Category

Packaging Design

Client's Name

ISDIN

Sub-Category

Structural (NEW)

The Spring Festival is the most important traditional festival of the year for Chinese families. Due to the impact of the Covid -19, many Chinese families have been forced to separate. During the 2021 Spring Festival, in order to better develop the Chinese market, close the distance with Chinese consumers, Spanish brand Isdin has launched a creative and localized New Year suit for Chinese market. We found the most iconic Chinese family symbol: Hakka Earthen Building, we abstracted the scene of multiple generations of people living together in a Hakka Earthen Building to create an innovative product scene. When the three products in the set are opened, it is like opening a door, hanging on the door are Chinese couplets and graphic Chinese auspicious animals: magpie, koi carp and mandarin duck, which convey the yearning and wishes of three generations for love, affection and happiness. We observed that the national flag colors of these two countries, red and yellow, happen to be the colors of Chinese New Year, so we use red as the main color and yellow as an important auxiliary color in the overall design. The overall design adopts the idea that can be used again, when all the gifts are shared, the outer box has a switch to turn on the light which can be used as a night-light, hope to make the design reflect a more human and caring side.

Credits

Art Director
Xia Jiangnan
Art Director
Mao Jian
Creative Director
Xia Jiangnan
Creative Director
Huang Fupeng
Creative Director
Meng Shenhui
Copywriting editor
Hong Cai De
Designer and illustrator
Gong Chaoping
More Platinum Winners
Architectural
China
MUSE Design Awards - Inno & Tech Valley
2021

Entrant Company

line+ & gad

Sub Category

Office Building

Architectural
China
MUSE Design Awards - Vankely Block Renovation
2021

Entrant Company

Shenzhen SD Design Co., Ltd

Sub Category

Renovation

Interior
Taiwan
MUSE Design Awards - Yamaki Zushi
2021

Entrant Company

DRAWIN DESIGN STUDIO

Sub Category

Restaurants & Bars

Landscape
Taiwan
MUSE Design Awards - Winnovation
2021

Entrant Company

G DESIGN

Sub Category

Commercial Landscape