2021 | Professional

MUSE Design Awards Silver Winner

Feelix Yoga Strap

Entrant Company

108 Yoga Road

Category

Product Design - Health / Sports Equipments

Client's Name

Country / Region

Australia

The Feelix Yoga Strap is an elegant piece of craftsmanship that functions as a classic Yin yoga stretching strap and a mat carry strap.



The strap solves the problem for commuters seeking an easy means of transporting their yoga mat to-and-from practice along with a change of clothes.



Utilizing the intrinsic nature of the yoga mat’s stickiness to grip, the strap supports itself while appearing to defy gravity when carried on a backpack.



Designed by a yoga teacher with a keen sense of aesthetics. The product went through hundreds of revisions and extensive testing considering both form and function before its release.



The unique wooden lock holds the mat in a variety of configurations depending on how the user travels. The user can adjust the length of the strap to suit. This flexibility gives the full range of stretches and configurations for a supported Yin yoga class (something not possible with a standard carry strap).



It is both simple and clever in its design, flexibility and utility.



The stretching and carry strap is made up of two key components the strap and the lock.

The strap webbing has been chosen for strength and resistance and provides support for comfortable stretching and doesn’t cut in when carried as a sling.



The lock is made from sustainably grown ply and hand finished to a smooth surface giving the product a sensual feel to touch. The locking system is removable which allows the strap to be washed.



The first of its kind the Feelix Yoga Strap is available direct to consumers through www.108yogaroad.com

Credits

Designer/Founder 108 Yoga Road
Jennifer Paynter
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