2022 | Professional

MUSE Design Awards Gold Winner

Yunjiu Yunxiang

Entrant Company

Shenzhen Sungoo Brand Design Co.Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The place where this wine is brewed is the “only emerald area on the earth” in the 26° north latitude. The heaven and earth have cultivated the essence of emeralds and the spirit of the wine. In the brewing technique of Yunjiu, 36 Chinese herbal medicines are used to create a unique uniform fragrance.



We dig deep into the wine heritage and find the unique local cultural foundation of the wine in order to recreate a super symbol of Chinese wine culture.Among them, the totemized vision has become a super carrier of its own culture. We use totemization to polish the super symbols of Chinese wine culture, to build a cognitive resonance based on aesthetics, and build a super memory of a new era.



Gathering in local culture. We add the elements of herbal medicine, emeralds, and Miao silver ornaments: imitating the charm of emeralds, coloring hundreds of times, and illuminating the unique life color of emeralds on the transparent bottle of Yunjiu.



Elaborate herbal relief. The 36-flavored herbal three-dimensional embossed on the bottle cap and box body, which is the only fragrance-mixing technique in the country, is embellished with the "Miao silver characteristics" to highlight the precious sense of tempering and national cultural characteristics.



The Wings of Gems. The shape of the bottle body adopts a square circle combined with two crystal flakes extending from the outside of the round bottle. The natural texture of the herbal pattern and the shape of the pit is engraved on it, which symbolizes the ecological quality of the wine and the way of nature.

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