China   |  2022

MUSE Design Awards Silver Winner

WHATER

Entrant Company

BLOOMAGE BIOTECHNOLOGY CORPORATION LIMITED

Category

Packaging Design

Client's Name

BLOOMAGE BIOTECHNOLOGY CORPORATION LIMITED

Sub-Category

Non-Alcoholic Beverages

Whater, with the philosophy of “supplementing skin with water anytime and anywhere”, is the first hyaluronic acid drinkable water in China produced by Bloomage. Centering on the philosophy, the design team comes up with the main idea of “moisture” and “portability” when designing the bottle of Whater. The bottle, measuring 168mm, adopts a unique surface technique so that consumers can enjoy a “moisturized” holding feeling akin to the texture of drinking. In addition, considering the target audience of Whater is females, the design team creates an ingenious capsule-shaped cap that feminizes the appearance by enlarging the covering area, and implies its skin-caring function. Considering the recommended daily usage and the need for carrying, the team selects the recyclable PP as the bottle material that endures the heat of up to 140℃. They apply innovative germ-free canning techniques to ensure users clean and safe water intake. Moreover, labels, once torn never to be repaired, are covering the caps and bottles, lest the bottles should be refilled and resold after disposals, which further guarantees users’ health and safety.

Credits

Managing Director
Gao Lu
Copartner
Wang Lei
Majordomo
Fan Ludan
Manger
Wang Gang
Senior Designer
Sheng Jianping
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