China   |  2022

MUSE Design Awards Silver Winner

Superior Source Package Design

Entrant Company

LightBrand

Category

Packaging Design

Client's Name

Superior Source

Sub-Category

Health & Wellness

Superior Source is a wellness brand dedicated to providing simplified and efficient dietary supplements for families. Adhering to the brand concept of "less is more", the package design adopts black and white as the main tone, supplemented by icons with specific colors to distinguish product lines targeting different consumers. Without any redundant decorative elements, the package conveys the brand value of simplicity and efficiency. The prenatal and dual fertility draw-out boxes feature dynamic icons adapted with interlaced color patches, ripples of amniotic fluid, and crossing lines representing connections to symbolize the three stages of preparation, pregnancy and postpartum period. The hollow-out progress bar on the side of the box visually presents users the progress of supplement usage. Individual daily packs inside the box features interesting interactive icons, including gradually enlarged bellies on prenatal packs, compensatory postpartum activities on postpartum packs and couples’ activities/memories on dual fertility packs, adding human touch and strengthening the brand’s connection with consumers. The packaging for single nutrition products pioneers a travel-friendly triangular prism design, which improves the transportation stability of the glass bottle inside and distinctively stands out from its competitors. Combined with the die-cutting special-shaped standing series icons, the packaging endows the product with a significant difference while retaining minimalism.

Credits

CEO
Tong Liu
Director of Visual
Yan Tian
Design Director
Peng Zheng
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