2022 | Professional

MUSE Design Awards Silver Winner

Black Gold Edition of Zhenjiu 15

Entrant Company

Chengdu createunidea Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Chengdu createunidea Packaging Design Co., Ltd.

Country / Region

China

This is a wine bottle packaging that fits the characteristics of sauce wine with delicate and moist porcelain art, and at the same time shows Chinese classical aesthetics.
In the bottle design, the classic shape of the brand is retained. At the same time, in order to fit the characteristics of this sauce wine, such as comfortable, delicate and round, and long sweet taste, the design team selected the cracked glaze of Ru kiln from the four famous kilns in the Song Dynasty. as design inspiration. With the ancient pottery firing process, the black titanium stone bottle body is supplemented with the effect of ice cracks, presenting an uncontrollable and unique natural aesthetics.Coupled with a golden shield motif delineated by an elaborate decoration of a golden dragon, the bottle is able to create a visual memory point of the brand and add the sense of quality and ceremony to the product.
The outer box of the product is a minimalist design with simple text and graphics that are consistent in style with the bottle inside. In terms of color scheme, the design teams chooses the mysterious black and magnificent gold to create an overall visual texture. The box is also printed with a Taotie (a mythological creature) motif from the Warring States period, giving consumers a refreshing visual experience and presenting a classical, elegant artistic charm.

Credits

Feng Yi
Song Guoxin
Liao Zhiqiang
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