Guohui Deng

I have been fond of painting since I was a child. It calmed my mind and brought me into deep thinking about the shapes, proportions, colors, and such relations, which I found actually linked together during my later work. Stunning and unexpected effects always come out of serious thinking. Though the progress is complicated, the result turns out to be beautiful. Each moment I see the design finally born into reality, with its unique symbols of charm, I become unprecedentedly proud, steadfast, and enthusiastic about design.

Guangzhou Zhuhui Interior Design, founded in 2018, consists of a passionate and creative design team. We specialize in the design projects of hotels, clubs, restaurants, offices, sales centers, residences, and renovation of small volume buildings, providing overall soft outfit service as well. While adhering to the principles of innovation in design, we offer flexible, innovative, and individual design solutions to improve the design quality and bring more value to our clients. I'm in charge of design creation and team management.

"Design" is not only a survival skill but also a personal interest for me. It is a kind of comfort and satisfaction to see the works appreciated and liked by people.

Modern simple style is my favorite. As a rather inclusive decoration style, it advocates simplicity, whether in terms of color matching or the choices of raw materials, creating fashionable and comfortable spaces with simple structures and perfect details.

It is quite common that customers sometimes hold personal opinions which may not positively affect the design implementation. In this case, I will stick to myself, with active communication, reasoning persuasion, and professionalism to gain the understanding, trust, and support of customers. In my opinion, to present better design effects, we should be confident and persistent in the areas of our expertise. It is important not to be afraid of complexity or disagreement, but to make full communication during the process.

I prefer a simple style. I love combining traditional Chinese elements into different forms and structures, having the overall number of colors controlled in a small range, and presenting thought-provoking spaces.

We learned their basic needs and requirements regarding the space through full communication with the owner. In this case, inspired by the streamlining of the Aston Martin supercar, through the in-depth observation of life, artistic thinking, and material investigation, and by multiple considerations of aesthetics, functionality, practicality, comfortability, personal style, and privacy, we tried to make a bold innovation and a simple modern design approach to create a living space with practical functions, aesthetic and commercial value.

In southern China, the architectural forms and building materials are more influenced by the Lingnan culture and Hakka culture, which emphasize more on practicality, suitability and cost performance.

It means a kind of affirmation for us, and to some degree may add motivation to our futural working and studying and bring more value to our company's futural development. The efforts haven't been done in vain. The honor belongs to all the hard work and collaboration of our whole team.

In this project, we use exquisite and artistic lines to deliver a comfortable, elegant, distinctive modern high-rise fourplex residence space. In the hustle and bustle of the city, it enables the residents to enjoy the comfort and romance of high-quality life without leaving home.

It is not easy to realize the willow leaf shape modeling of the ceiling. If for wood or gypsum board material for modeling, there might be problems such as cracking or arc imperfection. And large volume makes it not transportable by the lift. In the end, we decided to adopt GRG on-site lofting, to divide the shape into multiple pieces for on-site splicing and grinding to solve this problem.

By winning this award, more people get to know about our company, in the meantime, we get to know more like-minded excellent talents as well, with whom we may exchange progress, and contribute more together to a better world.

Traveling; keeping fit; visiting art exhibitions.

The cultural heritage, cultural confidence, and the spirit of constant exploration and perseverance make this specialty. Competition and cooperation in the design industry also promote the survival of the fittest and the development and prosperity of this industry.

The boundaries among design shall disappear. In the coming years, boundaries among traditional graphic designers, UI designers, and technologists will blur or even vanish. With a focus on sustainability and regeneration, tools and support systems for design will face continuous upgrading and greater diversity.

To have a firm belief and the consciousness of continuous learning; To constantly improve the professional skills, theoretical knowledge, and aesthetic standard; To observe and think more; Skills are no doubt important, but without good communicative ability, it is hard to get your design ideas well conveyed.

Some domestic design websites; The WeChat official accounts that are within the top 100 ranking in their fields.

There is a painful side to design. Sometimes you have to constantly deny your thoughts, to break and reconstruct, especially during the early scheme phase. But eventually, it breaks the cocoon into a butterfly.

I am always inspired and encouraged by the talented people in my industry. I like experiencing the living spaces, such as visiting and spending nights in some newly built star hotels and closely feeling the most updated creative ideas inside this industry.

I consider the secret to success is interest plus strong belief. We should constantly improve our aesthetic standards, keep pace with the times, and learn better communicative skills with different audiences. Design for me is to get your audience's recognization of your work by your design language. If this is not achieved, anything will be in vain.