NOMO Clothing Store

This project centers on the renewal of an existing old house, preserving its architectural structure and traditional street-house scale while introducing playful floral elements and acrylic light boxes inspired by the Japanese fashion brand. The Brand Identity extends from the streetscape into the interior, unfolding like a flower in bloom.

The interior features a warm palette of soft gray, cream white, beige, and deep wood tones, complemented by natural daylight, layered lighting, and selective red accents. This Material Language creates a soft yet distinctive atmosphere while reinforcing the brand’s playful character and allowing the garments to become visual focal points.

A wraparound display layout establishes fluid circulation through negative space, wall-mounted racks, open shelving, and glass display cases, creating a Flexible Display experience reminiscent of a private wardrobe. The fitting area adopts the concept of “home,” incorporating residential forms and lifestyle-oriented details to soften the commercial character. Through this Spatial Experience, the design creates a welcoming User Experience and strengthens the emotional connection between the brand and its customers.