2023 | Professional

MUSE Design Awards Silver Winner

Bnavan

Entrant Company

Artstep LLC

Category

Packaging Design - Fresh Food

Client's Name

Bnavan

Country / Region

Armenia

Being concerned with nowadays’ non-natural and unhealthy food, our partner has decided to assemble the farmers’ exclusively natural and high quality products under one brand.
Having the story of this common problem we have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air and produce natural and pure products.
For the design of the different product categories under this brand we have used simple 2 color funny and lively illustrations, which took the role of creating strong emotional connection with the customers.
On the one hand, the black and white design is used for affordable printing , on the other hand conveys primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity.
The Direct to Customer sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations adding new stories of Bnavan heroes.

Credits

Brand Strategy
Lusie Grigoryan
Brand Strategy Assistance
Nelly Stepanyan
Creative Direction
Stepan Azaryan
Illustration & Design
Elina Barseghyan
Graphic Design
Mane Budaghyan
Animation
Sahak Zarbabyan
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