2023 | Professional
Entrant Company
Category
Client's Name
Country / Region
In contemporary times, the trend of following a "brunch" eating pattern has gained immense popularity, leading to an influx of brunch restaurants. However, for a brunch restaurant owner and the interior designer of this project, distinguishing the eatery from other competitors has become a unique design challenge. To overcome this challenge, the designer has taken a novel approach by using "simple greetings" as the primary design focus, which aims to create a warm and welcoming atmosphere and foster a sense of community among customers. The interior space of the restaurant has been meticulously crafted with the use of comics and imaginative elements, which offer customers a unique and captivating experience. The playful and quirky design elements not only convey the brand's spirit and product features but also effectively attract consumers to read and engage with the space. In conclusion, this design strategy has successfully conveyed the brand's essence and highlighted the distinctiveness of the space. The use of simple greetings as the design axis has created a welcoming and convivial atmosphere, which sets the restaurant apart from its competitors. The imaginative design elements add a touch of whimsy and playfulness to the space, making it an ideal destination for a relaxing brunch experience.
The store’s exterior features white walls, floor-to-ceiling windows, and eye-catching yellow signboards that attract passers-by. One of the windows follows the "Simple Greetings" design theme, which energizes customers before they enter. The white and yellow color scheme is consistent throughout the walls, which are also adorned with caricatures to add interest to the space. Furthermore, the yellow iron-lined dialogue box is cleverly used, and changes perspective to correspond with the caricature's words on the wall, creating an interactive dialogue space. Additionally, the dining area of the bar has roller blinds that are presented as comics on the outside and can double as outdoor advertisements when closed, increasing the soft furnishings' functionality.
Credits
Entrant Company
JPYDesignCo.,Ltd.
Category
Interior Design - Residential
Entrant Company
EPIC INTERIOR DESIGN LIMITED
Category
Interior Design - Living Spaces
Entrant Company
Shenzhen Dacang Industrial Co., Ltd.
Category
Product Design - Other Product Design
Entrant Company
Hangzhou Yige Cosmetics Co., Ltd
Category
Interior Design - Flagship Store (NEW)