2023 | Professional

MUSE Design Awards Gold Winner

THE NORTH FACE

Entrant Company

Shanghai Tong Xi Culture Communication Co.,Ltd &THE NORTH FACE

Category

Product Design - Hobby & Leisure

Client's Name

Country / Region

China

As a renowned outdoor brand in the globe, The North Face innovatively interprets outdoor pet supplies. This product, incorporating the classic elements of the brand, strikes a balance between functionality and stylish design when meeting users’ basic needs for a pet bag, creating a outdoor travel solution for pets from multiple dimensions.

This pet bag features “high safety, high portability, excellent durability, stylish design and good comfort”. It takes the classic brand logo as the key design element. Giving priority to users’ comfort and convenience, the product is able to be carried by hand or on the back. The structured body with a reinforced frame is uneasy to deform. The ergonomic adjustable widened shoulder straps allow users to effortlessly carry the bag outdoors for extended periods. Additionally, the bag boasts anti-escape locking zippers and breathable windows on three sides, of which the former makes it easy for pets to go in/out and interact with their owners, while the latter ensures good visibility, and effective ventilation to offer pets enough fresh air. The product can be easily folded for storage. When folded, it is only as thick as a book, and thus occupies less storage space. Such a design, combined with the scratch-resistant and wear-resistant fabric, enables easy storage, high portability, and excellent durability, further enhancing the user experience.

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