Wonderland of Boundless

The exhibition aims to create immersive wonderland to show diverse effects of walls from Magic Paint.Nature is the key inspiration for the exhibition hall. The forms, colors and elements of nature were distilled to create "Wonderland of Boundless", where viewers can appreciate the connectivity between life and nature from the beauty of textures, capture the wonderful moments in life, and reawaken the longings and dreams that lie within them.

The designer employs a liberal use of soft curves in designing the architecture. The space resembles a loose silk ribbon suspended above a field-inspiring an intimate dialogue between humans and nature, as well as the endless folds of the earth-creating a space that is filled with life and soul. Texture, color and light fuse together, erasing the borders between physical space and nature-based inspiration and creating a fantastical experience that allows viewers to feel the myriad charms of Magic Paint. The project also challenges conventions with its incorporation of a bilevel traffic flow, which offers a richer exploratory experience for its visitors while generating more avenues to showcase Magic Paint.

The concept of this exhibition is grounded in Nippon Paint 2024 Color Trend-Fantasy, from which an earthy palette of red-orange, reddish-brown, earthy brown, beige and much more is derived. The simple, warm palette brims with life and vibrancy, illuminating spaces, evoking the passion and creativity that lie within souls, and spurring fantastical dreams about the world.

In the exhibition , natural elements such as water, light, and wind are manipulated as clues to craft an interactive art installation, producing immersive, natural settings that accentuate the key characteristics that different effects of Magic Paint exhibit.

Instead of the traditional forms of displaying paint, the exhibition breaks the boundaries and goes beyond showing product packaging, or color samples.