2025 | Professional

MUSE Design Awards Gold Winner

Hongqi TIANGONG 08

Entrant Company

China FAW Group Corporation

Category

Product Design - Energy Products & Devices

Client's Name

Country / Region

China

Hongqi TIANGONG 08 is a medium-large luxury SUV under the Chinese independent brand Hongqi. The launch of this model marks a new milestone for Hongqi in the field of new energy, and its design is dynamic and stylish, rich in oriental temperament. On the exterior, the iconic flag logo in the centre shaft and the side logo lights can evoke people's respect and affection for the ‘national car’ Hongqi with just a glance. If the aura of Hongqi's fuel cars is majestic and solemn, TIANGONG 08 adds a touch of softness and friendliness: the low-slung front end, streamlined body, and penetrating tail lamps combine a sense of strength with a sense of looseness, making it a versatile companion for running into the vast world; the proportions of the front face derived from the ancient Chinese architecture are paired with the smooth, rounded curved side surfaces, a symmetrical and dynamic beauty. This symmetry and dynamic beauty, taking into account both Chinese and Western aesthetics, harmonious and romantic, is a rare work of craftsmanship. Under the elegant exterior, the interior design is equally stunning: the hugging centre console, the shaped display screen, the octagonal steering wheel and other unconventional design elements convey a free-flowing visual experience; a larger physical space brings a larger psychological space, and the permeability of the space and the vision soothes anxieties the moment one steps into the car, and brings the confidence of controlling the future. At this time, the independent fragrance system and the 2.12m2 large panoramic canopy support the healing atmosphere to the peak. The journey with Hongqi TIANGONG 08 is sure to be a wonderful and memorable one.

Credits

Yang Jinlong
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