Super Muffato: the new generation

Super Muffato Alphaville is located in Londrina-PR and occupies a store area of more than 4,300 square meters. This store represents the threshold between the past and future of the Muffato Group’s retail spaces, which occupies position 6 in the ranking of the 30 largest companies in the Brazilian supermarket sector.

The harmonious integration of embedded technology within the design, featuring fully immersive concave LED panels, represents an advancement in retail media for Brazilian supermarkets, leveraging spatial experience and sensory engagement to stimulate consumer behavior. In the wine cellar, an interactive totem utilizes AI (artificial intelligence) to curate beverage pairings based on gastronomy and contextual consumption occasions.



In the fresh produce section, a water curtain, combined with a 45-square-meter indoor green wall, with natural vegetation, enhances the perception of freshness and connection with nature. Creative design solutions, paired with a carefully curated selection of materials, elevate the customer’s shopping experience by seamlessly blending necessity with indulgence and delight.

The geometric curves in the parametric ceiling elements capture attention and guide customers through the various sections of the store, continuously revealing new experiences in each space. This is the store’s most significant design feature, covering 600 square meters and comprising 4300 custom-manufactured MDF pieces. These elements are strategically arranged to create dynamic perspectives that shift as customers move through the store.

The space features thoughtfully designed areas that serve as social gathering points. Integrated into the store, a cozy restaurant welcomes and embraces customers, offering four service stations, including an exclusive sushi buffet, catering to a variety of tastes. The inviting atmosphere, created through carefully curated design elements, encourages guests to linger and enjoy unique moments.

With this store, we celebrate 20 years of developing store design for this client. Every color, every line, and every element embodies the brand’s history while opening new possibilities for the future, creating a store that stands as a milestone in Brazilian food retail.