2025 | Professional

MUSE Design Awards Gold Winner

Caibai ‌Oriental Garden Collection

Entrant Company

Beijing Caishikou Department Store Co., Ltd

Category

Fashion Design - Jewelry

Client's Name

Country / Region

China

The "Oriental Garden" collection reinterprets classical Eastern aesthetics through a contemporary design lens, transforming the traditional concept of a garden into wearable art. Drawing from the symbolic beauty of flowers and insects—universal metaphors for life, growth, and transformation—the collection merges cultural storytelling with modern craftsmanship. Each piece is designed not only to adorn but also to empower the wearer with expressive freedom and emotional connection. At the heart of the collection is the concept of "user-driven aesthetics", where design is guided by the idea that jewelry should adapt to the personal style and emotional expression of its wearer. With this in mind, the collection features modular, transformable pieces that allow for multiple wearing styles—encouraging individual creativity and aesthetic authorship. The collection's centerpiece is the peony-inspired set, a cultural and artistic synthesis of East and West. In Chinese tradition, the peony symbolizes prosperity, nobility, and feminine beauty, celebrated in literature and art for centuries. This symbolism is brought to life through an innovative design approach that blends the meticulous detail of Chinese gongbi painting with the ornate elegance of French Rococo style. One of the collection’s defining features is its modular architecture: the necklace and bracelet may be worn separately or joined together into a more dramatic statement necklace. This transformability reflects the evolving roles of modern women—fluid, expressive, and multidimensional. Beyond aesthetics, the collection exemplifies how traditional craftsmanship can be enhanced through modern technology, making each piece structurally light, durable, and wearable across a variety of daily or formal contexts. It meets international standards of jewelry production, ensuring both artistic and commercial value. The "Oriental Garden" collection ultimately showcases cross-cultural design thinking—where ancient symbolism is deconstructed into universal visual language, and traditional artistic techniques are reimagined through innovative design. It stands as a testament to how jewelry can transcend ornamentation to become a medium of cultural dialogue and personal empowerment.

Credits

Chief Designer
Caibai Design Team
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