China   |  2021

MUSE Design Awards Silver Winner

Choice Signs

Entrant Company

MET Creative Brand

Category

Interior Design

Client's Name

Fang Min

Sub-Category

Showroom / Exhibit

Fang Min Choice Signs is located at the Bund of Wuxi canal. As a display space for logo design and producing, Choice Signs presents professional knowledge based on visual language system, combined with a variety of personalized approaches and multi-media interaction approches. It shows a great image of Choice Signs for its advanced technology and professional service and the ability of providing high-quality logo design solutions. In order to attract customers’ attention, designers used a trendy LED screen and some neon lighting on the entrance and facade of the exhibition hall. Chenenbiaoju integrates the logo display into the space and uses the deconstructive approach to maximize the creativity and functionality in the limited space. Thus, the areas are transparent and connected naturally, and there are no oppressive feelings throughout the scene. With using the three-dimensional figures and plane design alternately, the curve lines are scattered throughout the space. The logos and designs are presented in a very interesting way with flexible lines that greatly improve the atmosphere level and the desire to explore. The designer enlarges this narrow space and riches the sense of hierarchy by approaches of framing, leaving blank space and transitions, a creative maze is developed which winds to a quiet place. When visitors walk through this place, the pure white background makes them more focused on the items on exhibition. A design can be called both simple and complicated. The reception area adopts the open setting which is separated but inseparable, which truly connects people and space. So that the reception area and other areas are interconnected, so that the function of the reception area has more functions. The exhibition walls popularized the light source and material knowledge of the logo, and these related elements were cleverly used. For example, brass as a common material used for producing logos, it can be used as decorations for its fashionable texture and luster. The pure white and clean exhibition hall decorated with brass brings out the luxurious vibes.

Credits

Photographer
Ming Chen
Chief Designer/MET Creative Brand
Mingxi Chen
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