2021 | Professional

MUSE Design Awards Gold Winner

Shenshe

Entrant Company

Gojoin Design

Category

Interior Design - Showroom / Exhibit

Client's Name

Shenshe

Country / Region

China

The design idea is based on the axis, which is a line leading to the goal. The so-called layout is to classify the axis, so it can also be said to classify the target and the intent. The moving line refers to the route of activities in the space. The migrating line creates a circular moving line, allowing the route of action to form a loop, and different functional areas are integrated into the same loop to maximize the use of space.

Based on the surrounding movement line of "blocking, pausing, and swimming", specific spatial separation changes are carried out."Block" has the function of blocking the passage, allowing people to stay here, make direction and movement judgments, and the body and sight will be changed accordingly; "Pause" is a behavioral response produced by the person entering the space, which has the effect of changing the rhythm of the space; By changing the scale and atmosphere of the traffic space, "you" creates a desire for exploration and allows the space to lead people's emotions.

We want to allow customers to experience different products with their steps when they enter this space again. The products do not affect each other and can be enjoyed and enjoyed.

Architecture is a brilliant, correct and clever performance of assembled volumes under light. Cubes, cones, spheres, cylinders, and square cones are the great basic forms that light is best at displaying: their image is clear, certain, and unambiguous to us. Therefore, they are the most beautiful forms of beauty.

In the form of a goldenĀ spiral, a growth space that can grow outwards infinitely like a nautilus is constructed.

Credits

Chief Designer/Gonoin Design
Jay Hu
Assistant Designer/Gonoin Design
Yifei Zheng
Assistant Designer/Gonoin Design
Xionghui Lin
Assistant Designer/Gonoin Design
Yuetang Guo
Assistant Designer/Gonoin Design
Junjuan Shen
Photographer
Gengliang Yang
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