China   |  2022

MUSE Design Awards Gold Winner

YEARCON IMAGE STORE

Entrant Company

QIANYI DESIGN

Category

Interior Design

Client's Name

YEARCON

Sub-Category

Retails, Shops Department Stores & Mall

The concept store is based on the culture of its founding place ——Qingtian, China. In addition, its surrealistic features endow traditional myths with modern connotation. The design team integrates modern space with traditional myths with bright brand colors and surreal decorations, and creates a vigorous, fashionable and mysterious brand space. The semi-open store employs Qingtian stone as the main visual element in its exhibition hall, which not only traces the origin of the of YEARCON, but also helps to spread Qingtian culture. Qingtian stone is believed as the colorful stone in the Chinese myth: Nvwa mends the sky. The design team defines Qingtian stone with YEARCON’s representative color, giving it a mysterious color of red gradient, which forms a contrasting effect with the white exhibition hall, showing a sense of the future. The strong visual impact formed by exquisite samples and peculiar stones can attract consumers and lead them into it. Moreover, the partition wall also divides the store into different functional areas dotted with irregular colorful stone mirrors, which enlarges the space visually and creates a mysterious sensory experience. In order to cater to the aesthetics of young groups, the ceilings and walls of different areas use ripple patterns and wrap-around linear gradient circles to cast a fantastic vibe and provide consumers with distinctive and diverse consumption experience.

Credits

designer
Zehua Zheng
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